2014年5月23日金曜日

”mont-bell," An Outdoor Brand that Japan is Proud of

Today's topic is about outdoor goods.

Although outdoor sports are originated in Europe and the United States, there is an outdoor goods brand called "mont-bell" that Japan is proud of. "mont-bell" shares the majority of Japanese climbing gear market because of their functional and fashionable quality.

Climbing of course, "mont-bell" handles camping, canoe, fishing gears at the shops located all over Japan. 

The difference from other outdoor brands is that "mont-bell" focused on women's wear.
"Mountains are the world of men," is an old fashioned thoughts. Recently, young women tend to go out for outdoor, wearing fashionable outdoor wears. Not only fashionable designs, those wears have to have enough life protective function, light and compact. So, in order to make those wish come true, "mont-bell" has been  developed a new material focused on the items that have ingenuity in design. 

Women's climbing gear shop "arucoco" handles many popular climbing wears, and the most popular items are mont-bell's wrap shorts. It looks like a mini-skirt. It is a popular item for Yama-girls, which I introduced in my previous article. 


mont-bell outdoor brand Japan climbing mont-bell arucoco Yama girl
Let me explain about the elasticity of wrap skirt.
If you climb the mountain, elasticity is pretty important. The wrap shorts of "mont-bell" has elasticity in its cloth, you can up and down your legs very comfortably, and it will deduct the fatigue of your legs. 


mont-bell outdoor brand Japan climbing mont-bell arucoco Yama girlmont-bell outdoor brand Japan climbing mont-bell arucoco Yama girl
Next, let's focus on its fashionably. The inside looks like a pants, but it's like a skirt from the outside. The length is not too long, and not too short, which is ideal. The color is plain, so it's very easy to match colorful leggings or check shirts. This plain color multiplies the fashion coordination. 


Finally, the design is remarkable. With a belt that, to put on and take off, and waist adjustment is pretty easy. Also, you can sit down and stand up comfortably. 

Not a few Japanese women become climbing lover because of the cuteness of climbing wears, so outdoor fashion get a lot of attention just like the wrap skirt. "What's next?" The fans of "mont-bell" is always waiting for the brand's new arrivals. 

For those fans, "mont-bell" continues to provide fashionable products with high functionality.


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