The Season of Autumn Leaves

 The coldness had got stronger, the scenery is becoming as of autumn. The season of autumn leaves. Trees change the color of leaves from green to red, mountains change the appearance completely different from summer. In the season like this, people go out to see the reddened nature in Japan. Now in the middle of November, is said as the perfect season to do so, but you better wear proper mountaineer wears. Nevertheless, it is an effort for beginners to gather all mountaineer gears from different stores. So here's the one to recommend.

Arucoco is a Japanese mountaineer gear shop built only for ladies. Wears, backpack, necessary gears, you can get them all here. In Japan, the word "Yama(mountain) Girl" was predominant in a generation since around 2009, and the boom is still going on. Young girls started to be interested in climbing since the boom of Yama Girl. Arucoco is established for those Yama Girls to support them finding their favorite, and to spread the word more. Now Arucoco is proposing the autumn mountain climbing. Not only the gear selling, they provides the information, such as, "which mountain is the best to climb depending on the seasons, colored leaves in full bloom time according to the mountain, and so on. To sell products is a shop's task, but the fashion is changing to sell the information and propositions. To provide customer's favorite information connects to the purchase. Just like curation sites wins the popularity, now is the era that shops need to dispatch information ｐarallel to product sale. What kind of proposition will Arucoco do from now on? There is no help for it by pleasure. Can't wait to see.

Arucoco's Autumn Climbing Feature