A Happy Proposal

 Recently, curation is being a main stream to deliver an information. Electronic Commerce service tend to be selling a "event", not things in now generation. "Kodomo to Kurashi(Living with Kids)"  is one of those online shops proposing to sell an "event" in a course of up  to a purchase of products.


For instance, below is a commercial video for a backpack shelf for kids. The song is the store's original. The song make the listeners fun, and also the video shows how kids loves to use the shelf. Kids are enjoying to be organized.

Next one is about a cuckoo clock. By showing how the cuckoo clock actually moves and sounds, the users can understand easily and the product's explanation is completed in a short time.

The last one is the video of Admission Celebration for kids. Surrounded by the store's kid's furniture, you'll see how kids rejoice.





Selling an "event" means selling an image of the store and proposal of how to use the products.
The style is different depending on the store, but this is the style of "Kodomo to Kurashi(Living with Kids)."